What are we tracking?
Transit is tracking the rides per month on each of our regular routes that operate throughout the City of Brandon. Passengers are counted by SMART media technology and cash fare collected on each bus.
How are we measuring this?
Ridership data is recorded daily by technology on each bus. It is then compiled into a report and analyzed monthly.
What progress are we making?
In 2019, Transit rides surpassed expectations by 121,124. However, due to COVID-19, ridership was drastically reduced in 2020. Overall ridership was down 396,913 from 2019. Transit continues to analyze ridership based on our updated network and will adjust routes as needed. Transit frequently monitors ridership to ensure an effective and efficient service. Using the farebox technology, we can accurately track ridership trends, which allows us to monitor revenue generated.