What are we tracking?
Brandon Transit operates 10 regular routes throughout the City of Brandon. Passengers are counted by SMART media technology on each bus.
How are we measuring this?
Ridership data is recorded daily by technology on each bus. It is then compiled into a report and analyzed monthly.
What progress are we making?
We continue to analyze ridership based on our updated network and adjust routes as needed, and we frequently monitor riders per hour to ensure an effective and efficient service. Each fare generates revenue for transit, so the more riders we see and can accurately track, the more revenue we generate.